WHO AM I?
Sabrina Ahmed
Burnout Coach | Neuroscientist | Art-based Practitioner
With 20+ years of experience in financial services, supply chain, mining and insurance, I bring a unique blend of business experience, science and creativity to coaching.
My approach, enriched by hundreds of hours of therapeutic and art-based practice, uses psychology, neuroscience, and art-based techniques to get to the heart of burnout and offer fresh, practical solutions tailored to each client.
I’m here to cut through the coaching fluff, and help you overcome burnout, sharpen your focus, and reduce overwhelm – all with a straight-forward, light-hearted touch!
How it all started
I’ve always been intrigued by why people think the way they do and the science that drives our behaviour. I ended up completing a BSc in Neuroscience and, although I loved the subject, I couldn’t see myself in a lab.
01.
ALWAYS CURIOUS
Instead, I switched lanes, taking an MSc in Computing Science and landing in the tech space around the time everyone was freaking out about Y2K (remember that?).
Over time, I realised my strengths lay in learning new things (I adore learning!) and making complex ideas understandable. That’s when I began leading high-profile change projects for large financial organisations and the stress really started to mount.
02.
BUILD UP TO BURNOUT
As an introvert with social anxiety, I found it tough to navigate corporate life. I’d beat myself up for not being assertive enough, needing thinking time and hating traditional networking. That happened even though I could chat and have fun with my colleagues day to day!
Eventually, the workload, perfectionism, and self-judgment all became too much during a complex global transformation project.
I experienced periods of burnout, mental illness and chronic pain, resulting in being signed off work for months to recover. I was miserable and felt broken and hopeless.
That’s when I knew something had to change at a fundamental level. My mindset, body, habits and goals had to shift so I could break the burnout cycle.
03.
MY JOURNEY TO BURNOUT RECOVERY
I took a step back to reassess and figure out what I really wanted from life. I decided to study for an MSc in Psychology & Neuroscience of Mental Health and an Accredited Advanced Diploma in Coaching to allow me to set myself up as the coach I needed when I was struggling.
I still had to do the day job whilst doing transition, and it was tough. Really tough at times. But I knew this was what I wanted my life and legacy to be about. So I found a way to balance the different parts of my life – being less tough on myself and allocating times throughout the week.
I also embraced my creativity again, something I’d let slide while languishing in the quagmire of corporate stress. I recently gained a Diploma in Art-based Coaching, which offers innovative solutions and evidence-based tools
Now I channel everything I’ve learned through my qualifications, my client experience, and my burnout recovery to help stressed and burnt out business owners and leaders understand themselves, regain focus, and build stress resilience.
With new habits, self-awareness, and a better mindset, they restore their peak performance and the work-life balance they want.
I was miserable and felt broken and hopeless. That's when I knew something had to change.
“Sabrina is amazing and really helped me focus on my values when I was struggling to decide if a job was right for me. She helped me focus on the positives and understand what it is I value.”
RC
COULD I BE THE RIGHT COACH FOR YOU?
If you’re looking for a therapeutic and art-based coach who’ll challenge you, make you smile, be your biggest cheerleader, and share practical and creative tips, tools and techniques, I could be the coach for you.
The best way to find out if we’re a good fit is to join me for a free 25-minute consultation.
DON'T FORGET
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ARE YOU READY?
I’d love to have a proper chat
The best way to find out if my coaching approach will work for you is to set up a free 25-minute consultation with me.