I help experienced financial services and tech professionals become physically and mentally fitter for work, life and leadership

With science-backed strategies, I get you confidently setting boundaries, moving out of overwhelm, and cracking the self-limiting beliefs holding you back from a life worth living!
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Are you a busy, under-pressure and people-focused professional, manager or leader in financial services or tech?

    • Have you lost confidence in your ability to do your job because of your intense workload and difficulties concentrating?

    • Worried about making decisions, pushing back, and protecting boundaries assertively because you’re concerned about losing your job?

    • Are you frustrated that you don’t have time to develop your team to make the real impact you know they can deliver?

  • Imagine if you:

    • Had calm yet alert and focused energy to think clearly, take decisive action and create value
    • Regained time to deliver the work obligations that matter and build a stronger, more impactful team in your unique style
    • Could confidently lead in a way that builds upon your quiet, reserved, or understated traits and feels natural

If so, I can help…

  • We’ll collaborate to help you reconnect with what matters to and motivates you so you feel confident in saying no and speaking up with authority whilst also delivering successfully
  • You’ll learn how to ditch fears or limiting beliefs keeping you stuck, master your focus and take committed action to create the work-life balance you want
  • My online coaching and training services are informed by the latest practices in neuroscience, psychology, and creativity to deliver real results


Coaching services

Push Back Power Hour (£179)

  • Overthinking a situation you can’t seem to get past?

  • Struggling to say no to your inner critic and fed up of feeling stuck?

  • Or maybe you want to say NO to a commitment you’ve already said YES to but don’t know how

  • We’ll work together during a focused, collaborative 60m coaching session where you’ll get clear on your outcome, identify and unblock barriers to change and create a personal action plan you’re committed to complete

  • I’ll even throw in 7 days online support (text, chat, email) after our Power Hour to keep you motivated!

Signature 3-month Programme (£2,497)

  • Want to do the deeper work that leads to lasting change where you confidently assert yourself, protect your boundaries AND create more value at work? It is possible without burning out

  • My Signature 3-month programme gives you the time, focus and challenge you need to crack those limiting beliefs, unhelpful habits and take action to become sustainably effective at work and at home

  • We’ll work together over 6 x 90m coaching sessions every 2 weeks, with workbook activities to build on your ‘aha’ moments in between

  • I’ll support you with online support (text, chat, email) the whole time and we’ll have a 30m check-in progress session 2 weeks after the Programme closes to see how you’re progressing and to answer questions


Is this the right process for you?

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For us to work well together, it’s useful to check that my coaching approach & assumptions are aligned to what you’re looking for so we build a mutually respectful, trusting relationship

You are going to…

  • Be ready to put in the effort to honestly observe & experiment
  • Accept that lasting change sometimes takes time
  • Be open to exploring new ideas, habits & routines
  • Persist & keep going even if it’s hard (remember I’m here to support you all the way!)
  • Ask questions & stay informed

 You aren’t going to…

  • Expect a ‘quick fix’ – possible but unlikely to create lasting change
  • Assume I will give you all the answers
  • Use our time together to complain without committed action
  • Give up aspects of life that are working for you – these are a great foundation to build on!


A little bit of my story

Sabrina Ahmed

Founder, Change coach & Trainer

My mission is to help people understand themselves better so they can spark authentic change & live a life of no regrets

I’ve worked across global financial services, tech & consulting organisations, with distributed teams, CXO level management & external vendors for 20+ years & survived my own challenges with burnout & feeling stuck. I get what it’s like and how exhausting it can be

But, although I take my work seriously, I don’t take myself too seriously, & ensure I provide a non-judgemental but fun space to explore new ways of thinking, doing, & feeling

My superpower is discovering what makes my clients uniquely capable of achieving what they want. As an introverted coach, I’m also acutely aware of the challenges that being introverted can bring when showing up in the world

So if you’re looking for someone that helps you tap into your deepest insights, challenges you when you’re holding back, & celebrates your wins when you achieve them, get in touch!

Sabrina Ahmed


What do my clients say?

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As a newcomer to coaching and any similar activities involving true self-reflection, I was initially cautious of the tangible benefits each session would provide.

After the very first session I realised this caution was misplaced – each session, which I am encouraged to drive and lead, is dedicated to topics I choose to discuss and issues I am currently facing in both my personal and professional life. The sessions provide me with a fresh, productive and truly helpful way of re-framing my experiences and thinking.

Eleanor, HR Professional

Sabrina is amazing and really helped me focus on my values when I was struggling to decide if a job was right for me.

She helped me stay focused on the positive things and understand what it is I value in a job, helping me make the right career move.

Rebecca, Business Analyst

My coaching sessions with Sabrina have helped me tremendously, words cannot express the happiness and confidence I have found.  The non-judgemental and safe space allows me to grow and explore who I am.

I have rediscovered myself; being aware of my values and what is important to me.  This has shut off some of the negative chatter in my head and I trust myself more.

I cannot recommend coaching with Sabrina enough to anyone; I am happier within myself and it shows in every part of my life

Shabnam, Pensions Expert



Send me a note if you have questions or apply for my 1:1 coaching now

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